Facebook is developing a new app! It is expected to be released in the next few weeks but at this point in time details on the app (understandably so) remain unclear. It has been announced, however, that this app will, contrary to Facebook’s main page, allow for users to post anonymously. This coming from Zuckerberg is a surprise to many. The Facebook CEO once stated that to have multiple Internet personas is to lack integrity. Indeed, in an interview with the New York Times, Facebook’s Chief Product Officer described their social networking site as: “Differentiating the service from the rest of the internet where pseudonymity, anonymity, or often random names were the social norm”. Although in early Facebook days pseudonymity might have been rare, one look at Facebook today tells a different story. Search for profiles of any public personas or imaginary characters and the results are endless.
All in all, to me it seems that Facebook has made a step in the right direction by allowing for anonymity. As for what the app actually does, we shall see.
Although this app seems not to be ground-breaking at any level, it is sure to gain some popularity due to several Facebook tie-ins we are sure to get as part of the promotion of the app. In this way, this new app will now have a role similar to Twitter’s, only without the 140-word limit. The app will undoubtedly get its share of attention and curious users, if only for the powerful marketing we can expect from Zuckerberg’s side. Whether the app will prove to offer something new and better for its users and thus ensure its longevity is another issue.